Roswell Logo and City Pin
Welcome to the City of Roswell, New Mexico,
USA
P.O. Drawer 1838, Roswell, NM 88202-1838
(505) 624-6700, Fax:
(505) 624-6709
The City of Roswell’s logo pin symbolizes many things which are unique and special to Roswell. The pin was designed by a local artist, Barb McKee, in consultation with Mayor Thomas E. Jennings in the spring of 1994.
The outward loop resembles a rope to honor Roswell’s rich ranching and farming history which also serves to inscribe the "City of Roswell".
Above the sky is a ancient Indian Zia sun symbol representing the sun which is so prominent in New Mexico. The ancient Native American design symbolizes the four seasons, the four directions, the four parts of the day (morning, noon, evening and night), the four phases of life (childhood, youth, adulthood and old age) and the never-ending cycle of life.
Protruding from the logo is a mescal which is a prominent native cactus found in and around the local community.
The Zia rays divide the sky between day and evening. The evening sky is filled and illuminated with stars and the moon and the daytime sky a brilliant blue, both indicative of the clear skies affording outstanding visibility of the heavens and many days of sunshine.
On the left side of the logo is a fenced pecan orchard representative of the significant agricultural irrigated lands important in the early settlement and to the agricultural based economy of the area.
On the horizon is Capitan Mountain (sometimes referred to as Blue Mountain) and the desert landscape west of Roswell.
In the middle of the design is a river which is representative of the Pecos, Hondo, North Spring, South Spring and Berrendo Rivers in Roswell.
Finally, it is in the shape of an unidentified flying object (UFO) with beams coming down celebrating the famed 1947 "Roswell Incident" which made the community famous worldwide.
